Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing...
Everyone knows social media is good for business but why aren't business owners 100% sure? Let's explore the Google key benefits to social networking for small and mid-size businesses. When used correctly, social media can boost your search rankings, allow you to provide better customer service, build an effective...
Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and...
This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to...
We are used to celebrity and political gaffes, but sometimes even great and otherwise professional corporations make mistakes. Here are the biggest screwups on social media: 1. MSN Using a death to get a "like". Lame. Lesson Learned: Always consider the context of a trending topic when using...
Telx Web, one of the leading web development and search engine optimization (SEO) companies in Miami, announced new specialized law firm SEO services for private practices and mid-sized firms. “Often, people who need legal advice don’t know who to call and turn to Internet research for...
Search engines continually update the algorithms they use to index, categorize and rank online content, and the SEO landscape is far different today than it was several years ago. 'Press Releases For SEO' is essentially a communicative tool that lets users know about your company...
Your social media presence can : Simultaneously enhance your brand reach Bolster your link popularity Protect your brand Drive qualified, relevant traffic to your web site. TelxWeb will create and execute a customized campaign that aligns with your brand personality and marketing goals while taking your...