Now days not having a website for your local business is better than building one with no strategy. If you are going to do it you have to do it big and for the right reasons. In the hyper-competitive internet market, depending on your industry,...
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiative by measuring performance (e.g., blogging versus social media, etc.) using important business metrics, such as marketing attribution and ROI performance. Basically, it tells you how your marketing...
Make an Impact! Employ a Fort Lauderdale Website Design Company The age of the website is upon us. Businesses that do not have a sufficient online presence are left in the dust, and businesses that are not online can quickly become irrelevant and non-credible. A Fort Lauderdale...
If you’ve ever helped build the online presence of a major brand, you know that it is no easy task. To launch a successful SEO campaign, you need to build authority, create informative content, and maintain the SEO best practices. This takes a tremendous investment of...
We know that as a beginner in SEO, it can be very easy to get overwhelmed with too much information. Which is why we have created a list of the most important tips or strategies to improve SEO performance of websites need to use to get ahead...
Small businesses generally have less leeway when it comes to planning and launching a marketing campaign. They have less revenue and capital, which limits the strategies that they can pursue. They also tend to have less data and first-hand experience with which to strategize in...
This year, many new [and existing] companies have upped their game when it comes to social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing can be effective. Domino’s #EasyOrder Domino’s really wants to...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute. [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...
SEO can be at odds with common sense. With so many factors within a SEO campaign, it can be easy to misconstrue cause – is slow growth the result of a mediocre agency? Or rather, is it due to activities unrelated to what the agency...
We are used to celebrity and political gaffes, but sometimes even great and otherwise professional corporations make mistakes. Here are the biggest screwups on social media: 1. MSN Using a death to get a "like". Lame. Lesson Learned: Always consider the context of a trending topic when using...
