Although there is no easy answer to this question, it helps to understand the brief of history of press releases within the SEO ecosystem. A Brief History of the Press Release Historically, the press release has always been a means to an end. Press releases were used...
If you’ve ever helped build the online presence of a major brand, you know that it is no easy task. To launch a successful SEO campaign, you need to build authority, create informative content, and maintain the SEO best practices. This takes a tremendous investment of...
The web is getting increasingly complex, which is making effective SEO more and more challenging. While Google’s crawlers are getting more advanced, they’re still not perfect and sometimes have trouble deciphering information they discover on the Web. Here comes Schema in the picture to improve...
If you publish online, you know that there is an insane amount of competition on the Web. In fact, there are millions of blog posts published every day! in this blog, we are going to discuss the factors for SEO boost. No matter what niche you are operating in,...
Influence of Search Engine Optimization (“SEO”) in early days, a simple change like adding a keyword tag meant something – you could usually make it to the top of the SERPs by using the same keyword over and over in the website’s title or keyword tag....
We know that as a beginner in SEO, it can be very easy to get overwhelmed with too much information. Which is why we have created a list of the most important tips or strategies to improve SEO performance of websites need to use to get ahead...
SEO experts know how difficult seo ranking sites can be. Today, your sites could deliver huge traffic to your clients with high CTR, but tomorrow they could plummet when searching on SERP. What happened? Did Google have an update or what it a manual report? Did...
1. Results are almost free Organic listings are basically free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on...
Creating the perfect E-commerce page takes a wide-lensed approach to success. There are many variables, and we will take you through a detailed step-by-step process to executing the perfect E-commerce page. The Elements of a Fantastic E-commerce Page So, let’s start with number one, the navigation at...
Small businesses generally have less leeway when it comes to planning and launching a marketing campaign. They have less revenue and capital, which limits the strategies that they can pursue. They also tend to have less data and first-hand experience with which to strategize in...
Most startups and small businesses cannot afford to hire an advertising or PR agency. They don’t have the money for glossy ads in magazines, or radio or TV commercials or to even create online ad campaigns. However, thanks to the internet and social media, startups and...
Self Hosted vs. Third-Party Blogging Platforms Although there are many blog hosting types to run your business blog from, there are two primary platforms that most businesses use: Third-party blog hosting. These blogs are installed on a free Web hosting account, such as: Blogger.com, LiveJournal.com and Windows Live...
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content . These tips helps to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute. [caption id="attachment_1072" align="aligncenter" width="300"] Image Courtesy...
SEO can be at odds with common sense. With so many factors within a SEO campaign, it can be easy to misconstrue cause – is slow growth the result of a mediocre agency? Or rather, is it due to activities unrelated to what the agency...
We are used to celebrity and political gaffes, but sometimes even great and otherwise professional corporations make mistakes. Here are the biggest screwups on social media: 1. MSN Using a death to get a "like". Lame. Lesson Learned: Always consider the context of a trending topic when using...